consumer behavior 結果共4筆

Jonathan Hall of Kantar discusses steps for addressing climate change and the role of AI in achieving Taiwan’s 2050 net-zero target at the Earth Solutions 2024 conference.

Following the pandemic, Taiwanese travelers have significantly increased their overseas spending, with credit card expenditures reaching new heights. The Financial Supervisory Commission reports a notable surge in tourism consumption, with Taiwanese visitors leading in Japanese spending.

Taiwan’s Minister of Economic Affairs emphasizes the importance of key tech industries to the country’s economy and the need to protect them from corporate espionage. The high-tech sector in Taiwan has attracted attention from mainland China, resulting in the headhunting of Taiwanese tech talent. In response, Taiwan amended its National Security Act to impose stricter penalties for theft of business secrets. Additionally, Taiwan’s industrial production index has declined for 16 months, but there are signs of increased demand in the AI industry chain. Despite uncertainties in consumer behavior and global economic recovery, industry feedback suggests potential growth in future quarters.

E-commerce platforms in Taiwan are enhancing services for smartphone users, capitalizing on the rise of mobile shopping and social commerce trends. Discover how businesses benefit from accessible apps and social media ads, driving a shift in consumer behavior and boosting profits.